In an era when traffic keeps getting more expensive, keeping customers in your own pool is a must.
In an era when traffic keeps getting more expensive, keeping customers in your own pool is a must. This article draws on our hands-on experience serving more than 3,000 enterprise clients.
The essence of private domain is turning one-off traffic into customer assets you can reach repeatedly.
WeCom has become the main battleground for private domain: customers belong to the enterprise rather than to employees, so they don't leave when an employee does.
The most common way to fail is to only add friends without operating: three months later, groups go dead and accounts turn into ad accounts.
There is no standard answer to digital transformation, but there is one iron rule: first get one scenario running and producing results, then talk about rolling it out across the board.