Digital projects whose ROI can't be calculated will never rank high in budget reviews.
Digital projects whose ROI can't be calculated will never rank high in budget reviews. This article draws on our practical experience serving over 3,000 enterprise clients.
Three accounts in ROI calculation: direct labor savings (process automation), direct revenue gains (conversion rate improvement), and risk avoidance (fewer wrong or missed orders).
Converting "how many labor hours saved per month" into salary costs is the most intuitive way to express ROI.
When initiating a project, use conservative estimates: discount benefits by 30% and add 20% to costs—only projects that still pay off under these assumptions are worth doing.
There is no standard answer to digital transformation, but there is one iron rule: first get one scenario running and deliver results, then talk about full rollout.