In an era of increasingly expensive traffic, keeping customers in your own pool is a must.
In an era of increasingly expensive traffic, keeping customers in your own pool is a must. This article draws on our practical experience serving over 3,000 enterprise clients.
The essence of private domain is turning one-time traffic into customer assets you can reach repeatedly.
WeCom has become the main battleground for private domain: customers belong to the enterprise rather than the employee, so they can't be taken away when someone leaves.
Three things in private domain digitalization: customer tagging systems, content asset libraries, and community SOPs—only systematic operations don't depend on individuals.
There is no absolute right or wrong in technology selection; whatever matches your business stage is best.