Chain Retail

Omnichannel Member Marketing System for 300 Stores

A leisure food chain brand in Guangdong · 300+ stores · 2.6 million members

ClientA leisure food chain brand in Guangdong

Scale300+ stores · 2.6 million members

Project Background

Store POS and the online mall were siloed, member data was scattered, headquarters could not run unified marketing, and departing sales staff took many long-term customers with them.

Solution

Deployed a smart retail system: unified inventory management, omnichannel member OneID, WeCom sales assistant, and AI personalized coupons.

Omnichannel Member Marketing System for 300 Stores on-site photo 1

Omnichannel Member Marketing System for 300 Stores on-site photo 2

For the first time, headquarters truly achieved real-time operational control over 300 stores.—— Client General Manager

Results After Launch

25%

Increase in member repurchase rate

100%

Customer inheritance rate upon sales staff departure

4.2x

Precision coupon redemption rate vs. mass-sent coupons

Service and Ongoing Support

Launch is not the finish line. Dushi provides one year of free warranty and issue fixes, 100% ownership of source code and business data for the client, a 24/7 response channel, and ongoing recommendations for feature iterations and performance improvements.

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