The digitalization rate of auto repair stores is less than 20%, but the chainization trend is accelerating industry reshuffling.
China's automotive aftermarket exceeds 3 trillion yuan in size, but the digitalization rate of individual stores is less than 20%, with many stores still managing business with paper work orders.
The change comes from chainization: the expansion of leading chain brands is forcing individual stores to join digital systems. Electronic customer records and online membership cards are the first step.
Data from our automotive detailing chain clients shows that after the smart store system went live, average customer return rates increased by 35%, which explains why digitalization budgets are still growing in an environment of overall contraction.