Platform account-ban risks and traffic costs are forcing sellers to build independent sites, but the operating logic of independent sites is completely different.
In the first half of 2025, among the cross-border e-commerce system requests we received, the "platform + independent site dual-track" solution accounted for more than pure platform solutions for the first time.
An independent site is not about moving a store under your own domain; it is a shift in operating logic: from buying traffic on platforms to managing user assets, with a membership system, email marketing, and content SEO all indispensable.
We recommend sellers proceed at a pace of "platform sustains cash flow, independent site builds brand equity," and a centralized system middle platform is the prerequisite for running both tracks without increasing labor costs.