Digital projects whose ROI cannot be calculated will never rank high in budget reviews.
Digital projects whose ROI cannot be calculated will never rank high in budget reviews. This article draws on our practical experience serving over 3,000 enterprise clients.
Three accounts in ROI calculation: direct labor savings (process automation), direct revenue increase (conversion rate improvement), and risk avoidance (fewer wrong or missed orders).
Converting "how many labor hours are saved per month" into salary costs is the most intuitive way to express ROI.
Pay-for-performance and phased-investment cooperation models are emerging, and risk-sharing between client and vendor is becoming a trend.
There is no absolute right or wrong in technology selection; whatever matches the business stage is best.