Users are getting used to asking AI questions instead of scrolling through search results, and the traffic entrance is shifting.
Users are getting used to asking AI questions instead of scrolling through search results, and the traffic entrance is shifting. This article draws on our practical experience serving more than 3,000 enterprise clients.
Q&A from AI assistants such as Doubao, DeepSeek, and Kimi is diverting traditional search traffic.
Brand recommendations in AI answers are not produced by ad placements; they are cultivated through content assets.
The biggest mistake is thinking AI search is still far away; by the time competitors are recommended by AI, it will be too late.
Digital transformation has no standard answer, but there is one iron rule: first get one scenario running and produce results, then talk about rolling it out comprehensively.