Search behavior is shifting from search engines to short-video platforms.
Search behavior is shifting from search engines to short-video platforms. This article draws on our practical experience serving over 3,000 enterprise clients.
Douyin search has hundreds of millions of monthly active users, and "search-watch-inquire" has become a new customer acquisition funnel.
The enterprise short-video content formula: question opening + substantive middle + call-to-action ending.
Avoid applying promo-video thinking to short videos—users swipe away in a second, so the opening must grab attention.
There is no absolute right or wrong in technology selection; whatever matches your business stage is best.