The essence of industrial internet is using a platform to restructure transactions and collaboration across the upstream and downstream of the industry chain.
The essence of industrial internet is using a platform to restructure transactions and collaboration across the upstream and downstream of the industry chain. This article draws on our practical experience serving more than 3,000 enterprise clients.
A B2B2C platform must serve four types of roles simultaneously: suppliers, enterprise buyers, stores, and consumers. Permissions and settlement are the hard parts.
Cold-starting a platform relies on single-sided traction: either help upstream sell goods first or help downstream save money first. Trying to cold-start both sides at once is doomed to fail.
The biggest pitfall is turning the platform into an appendage of your own business. Once neutrality is compromised, the platform loses trust.
There is no absolute right or wrong in technology selection; whatever matches your business stage is the best choice.