Digital projects whose ROI cannot be calculated will never make it to the front of the line in budget reviews.
Digital projects whose ROI cannot be calculated will never make it to the front of the line in budget reviews. This article draws on our hands-on experience serving more than 3,000 enterprise clients.
ROI calculation involves three accounts: direct labor savings (process automation), direct revenue gains (conversion rate improvement), and risk avoidance (fewer wrong or missed orders).
Converting "how many labor hours are saved per month" into salary costs is the most intuitive way to express ROI.
Avoid using strategic value as a shield—"strategic significance" that cannot be quantified is often a fig leaf for guesswork.
If you are evaluating a related project, feel free to talk with us—16 years and more than 3,000 enterprise clients of experience may help you avoid a detour.