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Digital Transformation

Bringing Business Online in Three Steps: A Pitfall-Avoidance Guide

Bringing business online follows a clear path dependency: transactions first, collaboration next, decision-making last.

Bringing business online follows a clear path dependency: transactions first, collaboration next, decision-making last.

Bringing business online follows a clear path dependency: transactions first, collaboration next, decision-making last. This article draws on our hands-on experience serving more than 3,000 enterprise clients.

Step one is to bring transactions online: orders, payments, and delivery can all be completed online; step two is to bring collaboration online: internal processes and upstream/downstream coordination; step three is to bring decision-making online: data-driven operations.

Companies that skip step one and jump straight into big data analytics mostly find there is no data to analyze.

The most common detour is building a showcase corporate website first, without any online transaction or customer service capability.

There is no standard answer to digital transformation, but there is one iron rule: first get one scenario running and deliver results, then talk about rolling it out across the board.