Users are getting used to asking AI questions instead of scrolling through search results, and the traffic entrance is shifting.
Users are getting used to asking AI questions instead of scrolling through search results, and the traffic entrance is shifting. This article draws on our practical experience serving more than 3,000 enterprise clients.
Q&A from AI assistants such as Doubao, DeepSeek, and Kimi is diverting traditional search traffic.
Brand recommendations in AI answers are not produced by ad placements; they are cultivated through content assets.
First search 20 high-frequency questions in your industry in mainstream AI assistants to see whether your brand is mentioned, and establish a baseline.
There is no absolute right or wrong in technology selection; what matches the business stage is best.