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Short Video and Douyin Search: Practical Guide

Search behavior is shifting from search engines to short-video platforms.

Search behavior is shifting from search engines to short-video platforms.

Search behavior is shifting from search engines to short-video platforms. This article draws on our practical experience serving more than 3,000 enterprise clients.

Douyin search has hundreds of millions of monthly active users, and "search-watch-inquire" has become a new customer acquisition path.

The enterprise short-video content formula: question opening + substantive middle + call-to-action ending.

First occupy the Douyin search results for your company name, product terms, and industry terms—the cost is extremely low.

If you are evaluating a related project, feel free to talk with us—16 years and more than 3,000 enterprise clients of experience may help you avoid some detours.