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Digitalization of Automotive Aftermarket Stores: A Practical Guide

The automotive aftermarket is a three-trillion-yuan market, but the digitalization rate of individual stores remains low.

The automotive aftermarket is a three-trillion-yuan market, but the digitalization rate of individual stores remains low.

The automotive aftermarket is a three-trillion-yuan market, but the digitalization rate of individual stores remains low. This article draws on our practical experience serving more than 3,000 enterprise clients.

The core of store digitalization is turning customers into assets: one file per vehicle, with automatic reminders when maintenance is due.

Online redemption of membership cards, prepaid visit cards, and stored-value accounts directly plugs revenue leakage.

Start with the two high-frequency scenarios of booking and checkout: employees resist least and results come fastest.

There is no absolute right or wrong in technology selection; the best choice is the one that matches your business stage.