The 2020 pandemic made every company rethink the meaning of going online: it is not a multiple-choice question, it is a question of survival.
The 2020 pandemic made every company rethink the meaning of going online: it is not a multiple-choice question, it is a question of survival. This article draws on our practical experience serving more than 3,000 enterprise clients.
During the offline shutdown, companies with online transaction capabilities and those without faced completely different fates.
Going online is not about opening an online store; it is a digital reconstruction of the entire chain of customer acquisition, transactions, delivery, and service.
The fastest entry point is to first move sales touchpoints online: a mini-program mall, WeCom follower acquisition, and online customer service—the three essentials.
There is no standard answer for digital transformation, but there is one iron rule: first get one scenario running and produce results, then talk about rolling it out comprehensively.